Social Media Case Studies
My Process
CASE STUDY 1:
Influencer Brand Strategy: Enhance YouTube Growth by Collaborating with Brands
This case study highlights my ability to develop and implement a successful influencer strategy aimed at working with brands to build an online community organically. The goal is to engage decision-makers in households who are willing to invest in quality services and goods, including makeup, luxury items, and lifestyle products, that offer good value for their money.
Client: Nichole Fischer, Online Influencer
Industry: Beauty & Lifestyle
Role: Content Creator and Influencer with no internal team
TL;DR Summary:
Organic YouTube growth achieved through an online influencer strategy has successfully built an engaged community and facilitated collaborations with brands to promote quality businesses. This effort has resulted in 1,858,832 channel views, 16.6K subscribers, 189.5K annual views, and 174.6K impressions in the last 30 days. Consequently, brand collaborations have increased, broadening audience targets and enhancing overall engagement.
See the full high-level case study here:
CASE STUDY 2:
Social Media Strategy: Organic Social Media Growth Referral Strategy Campaign
This case study showcases my ability to develop and execute a large-scale growth strategy that drives tangible improvements in social media performance while aligning with broader organizational goals, in a highly matrixed organization with multiple brands.
Client: Mid-America Packaging Industry: Industrial Manufacturing Role: Marketing Director/Social Media Director
TL;DR Summary:
Organic social media content campaign showcased the company's technicians and team members in the field, supporting customers across the country on Facebook and LinkedIn—where their target audience is most active. As a result, the industrial brand experienced dramatic improvements in key metrics: social media referrals to the company website increased by 77%, with a 140% rise in users from LinkedIn and an additional 27% growth from Facebook.
See the full high-level case study here:
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examples of my work
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In B2B Industrial, this video is one of my most popular on Facebook for 2024, with 252 likes, 89 comments, 10 shares, and 2,200 impressions. It boosted brand awareness, improved SEO searches, and increased website views, establishing the brand as a leader in our industry.
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This video is part of an ongoing YouTube series in the Beauty and Lifestyle category. It has garnered nearly 12,000 views and over 3,000 hours of watch time, resulting in the addition of more than 125 new subscribers. This video and series has been instrumental in helping me achieve my growth goals for 2024 while producing engaging content for my audience.
This demonstrates my ability to create engaging content in a highly saturated online niche.
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This video is my most-viewed influencer video to date, with a total of 166.3K views and over 20,000 hours watched. It is a key part of my women's health journey and has contributed to gaining new subscribers for my channel, +1.4K. This video has been instrumental in supporting my channel's growth goals and my mission to empower women.
This video illustrates my capability and understanding to expand a channel while effectively engaging an audience through authentic storytelling techniques. This also showcases evergreen content that gains more views over time.
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This viral video has currently reached 532.2k views and is still growing on TikTok. It’s a lifestyle vlog that has helped me gain over 1,200 followers, significantly boosting my TikTok account. The video highlights the beaches after the hurricane and showcases how I supported the local community.
Additionally, this video reflects the trending strategies I implement in my social media planning. Staying informed about trending topics can quickly enhance any social media account!